THE TRUST LAYER FOR WHAT TO WATCH

ShowShak is an Indian streaming-discovery platform founded in 2026 by Piyush Gupta. It replaces decision fatigue and endless catalog scrolling with curator-led vertical video clips and instant one-tap streaming links.

What Is ShowShak?

ShowShak (showshak.com) is an independent entertainment technology platform designed to bridge the gap between social video discovery and streaming playback.

Today, millions of viewers discover TV shows and movies on social media platforms like Instagram Reels and TikTok. However, the intent to watch routinely dies because recommendations are lost in comment threads or ManyChat automated bots, forcing viewers to manually hunt across 15+ streaming services.

ShowShak solves this broken loop with two foundational mechanics:

Curator-Led Discovery: Clips from movies and series are hand-picked by passionate tastemakers, allowing viewers to immediately feel the tone, acting, and quality of the story.
One-Tap "Watch It": Tapping Watch It instantly deep-links the viewer directly to the official streaming provider carrying that title in their region (Netflix, Amazon Prime Video, JioHotstar, SonyLIV, Zee5, Apple TV+, Mubi, Lionsgate Play).

Core Product Features

Curator Feed: A vertical short-form video feed powered by human tastemakers rather than opaque recommendation algorithms or paid placement.
Stacks: Flexible watchlists designed for modern viewing habits — including private personal queues, public taste profiles, and collaborative stacks shared with up to 6 friends to decide what to watch together.
Mood-Based Navigation: Discovery grouped around viewer emotion ("Edge of my seat", "Feel good", "Want to cry", "Mind bending") instead of rigid genres.
Neutral Platform Bridge: ShowShak does not host full-length media and remains completely neutral across all streaming providers.

Company & Founder

ShowShak was founded in 2026 by Piyush Gupta, who designed and architected the platform, video streaming pipeline, and cross-platform ecosystem. Connect with ShowShak on LinkedIn.

Origin of the Name

The name ShowShak originates from combining "Show" with the Hindi word "Shauk" (शौक़), meaning genuine passion, refined taste, and enthusiasm for cinema and storytelling. It is not affiliated with the film The Shawshank Redemption.

Legal, DMCA & Grievance Compliance

ShowShak operates under strict compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Digital Millennium Copyright Act (DMCA).

ShowShak features a public takedown intake form (showshak.com/dmca), upload rights attestation, and a designated Grievance Officer reachable at grievance@showshak.com.